No matter how hard the photographer tried to do adjustment on the DSLR setting, it just couldnt present what was in my mind. So in the end I add in myself the effect I want, the strong lighting, the dark ambient.
An idea for audience to relate to an empty seat. Seeking for those who are suitable to seat on this empty seat. Advertisements were running to increase exposure in social media. I created a/b test in different languages, to observe which group of people are likely to response to our post. In our mind we would like to hire people who knows mandarin. But in the end group in mandarin are lesser to response, while most people react in english, but they might still be able to speak mandarin in conclusion.